We’re excited about the HPLC eShop: it gives customers easy access to top-class HPLC equipment and helps us to reach more users for our solutions.
We were struck by the idea to create a new way to facilitate new acquisitions as well as replacements of existing equipment.
Thanks to the hplc-eshop, we were able to fully implement our two vendor strategy and at the same time realize cost savings of 25%. The direct sales channel is simple, efficient and helps significantly to save expenses.
We have realized that detailed consultations and on-site device presentations are no longer in demand.
hplc-eshop.ch gave us the opportunity to profit from the new sales channel significantly and order the 6 required and requested HPLC systems instead of the 4 that were initially budgeted.
Every savings we achieve in our sales process is passed down to our customers.